Vizio is targeting the two of the fastest-growing categories for PC makers: ultra-thin laptops and so-called all- in-ones — desktop machines with built-in monitors. Still, those areas is getting more crowded. Hewlett-Packard will introduce a new all-in-one PC for $1,200 at theConsumer Electronics Show, and other computer makers are unveiling slimmer laptops, a category known as ultrabooks.
Hewlett-Packard is betting that the ultrabook category will resemble other parts of the PC market, with consumers and businesses asking for different designs that meet their needs, said Page Murray, a marketing vice president.
“I don’t believe there’s a one-size-fits-all laptop out there, like some of our competitors might,” Murray said. Driving down prices isn’t a viable long-term strategy, he said.
“There’s always going to be somebody who wants to win a race to the bottom,” Murray said. “But you get what you pay for in many of those situations.”
Vizio, a closely held company based in Irvine, California, is vying with Samsung Electronics Co. for dominance of the U.S. television market. Most television makers lost money in the industry last year due to low prices and sluggish consumer demand. In December, Sony Corp. agreed to sell its stake in a venture with Samsung that makes liquid-crystal displays after predicting an eighth consecutive year of losses from TVs.